Implementation of the Brad Pitt De'Longhi Campaign
The agency won a competition to manage De'Longhi's social media in Spain, where I actively participated in the strategy that introduced the concept of 'Coffee Lovers.' From the agency, we were able to implement the new advertising campaign featuring Brad Pitt.
The project featured engaging social media content, including visually striking posts, interactive polls, and user-generated content, encouraging audiences to share their own coffee experiences.
A Social Media Strategy for True Coffee Lovers
Spain was highlighted as a key market for implementing this strategy, and our efforts paid off. Within just six months, we increased the KPIs on Instagram, showcasing the campaign's success and the effectiveness of our approach in enhancing brand engagement.
We developed dynamic content templates (stories, reels, posts) that the brand could easily distribute to other markets from the HQ (Italy).