As the account manager, I was responsible for overseeing social media and year-round content production for Barcelona Bridal Fashion Week. We developed international content that aligned with the event's vision, ensuring a cohesive aesthetic across platforms. The strategy began by generating excitement through teaser content and engaging posts about past events, effectively attracting both exhibitors and attendees. During the event week, I coordinated live coverage, sharing behind-the-scenes moments, showcasing designer collections, and promoting key highlights. After the event, we maintained audience engagement with highlights, interviews, and recaps to sustain momentum.