Scouting Real People
for Real Content
ZARA Kids
For nearly three years, I led the strategy for selecting “Zara Kids” profiles through social media. Each month, we carefully selected 50 children who embodied the brand’s identity. These children participated in photoshoots for the brand, which were featured across various platforms, including in-store displays, the website, and social media.
ZARA Mum
We also did a project for ZARA Mum during the launch of their new maternity fashion line, focusing on identifying real women through social media, so that ZARA could create authentic content. This showcased a more natural and personal side of the collection.
*Video and photos owned by ZARA