Revolutionizing Supplement Consumption in Spain

For both Vitaldin and Vitaldin Sport, we crafted an engaging storytelling framework tailored to various product categories, ensuring alignment with the target audiences. We created two distinct social media accounts to build unique communities: Vitaldin for health-conscious adults and parents, and Vitaldin Sport for the fitness community. My role included:

• Photo shoot direction

• Content direction for social media and awareness/acquisition campaigns (Meta, Google Ads)

• Monthly influencer management

• Creative content development for social media

• Oversight of social media management

I contributed to the social media strategy and content production for Vitaldin and Vitaldin Sport, Spain's first gummy vitamin brand, with the goal of shifting consumer habits in a market traditionally unfamiliar with this format. Unlike in other countries where gummy supplements are widely accepted, our challenge was to educate adults and families on adopting this new consumption habit.