Recycling: An Unquestionable Habit

To address the urgent need for effective recycling, we launched a campaign that emphasized recycling as a fundamental action rather than just teaching the public how to do it. Our slogan, “ReciCLAR” (with "CLAR" in uppercase), cleverly plays on the Catalan word for "evident," reinforcing the idea that recycling should be second nature.

With a budget of €1.6M, we implemented a comprehensive strategy that included television ads, outdoor promotions (like metro and train ads), and engaging social media content. Collaborating with influencers who shared their recycling tips made the message relatable and actionable. Our goal was to foster a sense of responsibility and community engagement, encouraging everyone to embrace recycling as a way of life.