Amazfit: The Global Leader in Smartwatches
Amazfit, headquartered in China, entrusted me with designing the social media strategy that helped our agency secure a two-year contract. We developed a comprehensive approach for Instagram, Twitter, and Facebook to boost engagement and brand familiarity in Spain, including daily management, tailored content creation, Meta Ads, and strategic influencer partnerships.
+49% Follower Growth
19M Reach on Campaign Posts
45M Impressions
933K Video Plays
67 Influencer Collaborations per Year
Partnering with #1 Fitness Influencer Patry Jordan
One of the standout initiatives was the launch of the Amazfit GT3 model in Madrid, featuring Spain's leading fitness influencer, Patry Jordan, who boasts over 5 million followers across her platforms. We invited 20 influencers to participate in an exclusive fitness class with Patry, followed by extended collaborations with an additional 45 influencers throughout the year.
