The Renaissance
of a Brand
Had the privilege of working with LUPO, a luxury handbag brand based in Barcelona, as the Creative and Digital Strategy Director at IMAGINA. The firm engaged the team to revitalize its digital image, targeting a younger, affluent audience while staying true to its roots.
Photoshoot Direction
I directed the brand’s photo and video shoots with renowned French fashion photographer Leo Tornev and stylist Silvia Bonet. These visuals were essential in conveying the reimagined LUPO identity, showcasing its luxurious craftsmanship and unique design features. The diverse content library we created effectively highlighted the products and told a compelling brand story.
Social Media Strategy
We spearheaded the brand's social media strategy for LUPO. By curating visually appealing content, leveraging influencer partnerships, and fostering community interaction, we successfully elevated the brand’s online presence, connecting it with a wider audience and enhancing its reputation in the luxury market.
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